One of the first places we advise our job seekers to look when we have shortlisted them for a job is the company’s website. Your online presence gives an immediate insight into your company. So what impression does your website give?
Having an online presence that reflects your company culture is essential for organisations wanting to attract the very best staff. Any job seeker worth their salt will research a company to establish if it’s a place they want to work. The quality of your online image can impact on the quality of candidates applying for roles.
With that in mind, we have compiled five key features to have on your website to enhance your online presence:
1. About/Meet the team page
A page on your website dedicated to talking about your company will give a great first impression to candidates the Asset Recruitment team have put forward for any job vacancies. On this page, give some background information about your company, how it began, what areas you specialise in, and what your organisation’s unique points of difference are. Support this with photos of your team and job seekers will be able to quickly get an insight into who you are and what you do.
2. Ethics and values
Job seekers are placing increasing emphasis on joining a company that matches their values and beliefs. At Asset Recruitment, when we are aligning candidates with clients, we look at their hard skills (eg. work experience, qualifications etc) as well as their soft skills (eg. communication approach). We want to ensure we place the right candidate in the right company and that means finding the right fit with your company’s culture.
3. Case studies
Case studies are a great way to showcase the range of work you do from both your company’s and your client’s perspective. These can be written about a project your company has worked on, a milestone your team has reached, or reflect on a long-standing relationship with a valued client. Case studies give a real-life account of how your company does business and tell potential job seekers what they could gain from joining your company. You can read some of our case studies here.
Website content is written from the point of view of a company, but it’s always good to read copy that is written from the point of view of an external party, such as a happy client. Testimonials reiterate what you’ve written on your website but provide that validation of work well done from those outside of your organisation. A good testimonial also reflects well on your company’s reputation.
5. Keep it human
Your website also needs to include some of the technical information about your company. What services your offer and your contact details. But use language in a tone of voice that reflects your company. Bring your company culture and values to the fore. Support your online image with an up to date company LinkedIn page and active social media channels, such as Facebook and Instagram.
Embrace the online element
Giving an insight into your organisational culture via your website and social media pages will help to attract the right candidates to the roles you are looking to fill, though our team will still do the work for you of vetting candidates. At Asset, we’ve embraced the online world and use it to our clients’ advantage. We encourage you to do the same.